How Important Is A Mobile-Optimized Site?

How Your Non Mobile Friendly Hurt Your Website

Can And How Your Non-Mobile Friendly Hurt Your Website?

 

 You’ll lose out on the mobile users. Why? 

Frankly, this is quite a naive and irrelevant question to ask, especially when the world around us is turning mobile at an unprecedented rate. However, if you have not yet optimized your Digital Online Store or website, then you are losing out on potential sales and traffic.

How Important Is A Mobile Optimized Site

 

A website or blog that is not mobile-responsive, which means it’s only optimized for the desktop or laptop vs mobile devices like tablets and smartphones, will not resize to the mobile screen. The load time will also be much higher on those devices, which will eventually lead to abandonment by the mobile users. And with Google beginning to roll out their Mobile-First Indexing, which looks for a mobile version of your website first, that reason alone is why your website must be mobile-friendly (mobile-optimized). I will discuss this in detail below.

If you have a Digital Online Store, your shopping cart needs to load within three seconds or people may abandon your website. You know how people are today, they want everything quick and easy. Put yourself in your customer’s shoes.  A slow-loading website is one of the leading causes of cart abandonment and the loss of sales.

Mobile-optimized users are completely different from desktop users, as they wish to get all information quickly and brevity. The highest mobile purchasers come from impulsive shoppers. They may see an ad that catches their eye and make that purchase without planning to. Mobile Marketing Statistics show that mobile users spend more money and time vs their desktop counterparts. Wouldn’t you want a piece of that pie? 

Brand EnhancementIf a customer had a bad experience on your site, it may leave a bad impression on your business. Remember in this new Internet age, people want everything fast, easy, smooth, and with so much competition in Internet Marketing, Website Surfers have a choice. They can move on to the next one for a better experience, and be less likely to return.

 

Mobile-First IndexingGoogle has updated its search algorithm to suit the needs of mobile users by developing the Mobile-First Indexing. Google plans to shift to looking primarily at mobile content first, rather than desktop, when deciding how to rank websites. Now, if there is no mobile version of your site, Google will index the desktop version, instead. But, according to Google, more mobile device searches are being made every day. This means that people using mobile devices can become a great source of increased website leads and traffic views. This can do wonders for your business.

Google explains… 

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“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

Thus, if you’re not mobile-optimized for mobile users, that will even have an impact on how you appear for desktop searchers, sadly.

7 thoughts on “How Your Non Mobile Friendly Hurt Your Website”

  1. Mobile version of a website, certainly derives more traffic and buying activity. I will soon contact you guys to give us some tips for our website regarding mobile optimization. I love to follow your blog to stay updated about latest trends about SEO.

  2. Hey Patricia,

    Statistics show the more & more people tend to use their mobile more than their Laptops, and conversion from Mobile is higher each year, with Smartphone technologies improving each time. No wonder mobiles are always easier to

    “If you’re not mobile-optimized for mobile users, that will even have an impact on how you appear for desktop searchers”

    This’s very important to know, especially that your conclusion is based on Google statement

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