Pure MI Insurance Website Design Success Story

Web Design & Lead Generation Project For Pure MI Insurance

About Pure MI Insurance

Pure MI Insurance is an online Michigan-based insurance agency that offers a wide range of insurance products to meet the needs of individuals, families, and businesses. They are a one-stop shop for all your insurance needs, and their knowledgeable and friendly staff is here to help every customer find the right coverage for their unique situation.

The Back Story

Our client was an individual insurance agent at a very large insurance company. The client came to us in hopes of building a lead-generating website because she didn’t want to cold call numerous firms to sell insurance products. Although it’s not common in the insurance business for agents to have their own website to help them with their job, our client wanted a uniquely branded lead-generating website built to help optimize her top-of-funnel efforts.


  • Setting up a robust website that would capture the interest of viewers.
  • Creating a unique identity that will set her apart
  • Creating and automating a booking system that will capture leads.


The insurance business is competitive, so we had to implement a dynamic, tailored three-pronged approach to address her challenges head-on.

  • Results – Built an SEO-optimized website capable of offering their customers a smooth custom booking experience

  • Results – Created a new website with a clean, approachable design focused on capturing high-quality leads.

  • Results – Implemented an automated booking system so she could spend less time cold calling.

  • Results – Optimized each of her website’s new web pages for SEO to rank on Google for relevant keywords.

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