How Important Is A Mobile-Optimised Site?
How Can A Non-Mobile Friendly Site Hurt Business?
You’ll lose out on the mobile users. Why?
Frankly, this is quite a naive and irrelevant question to ask, especially when the world around us is turning mobile at an unprecedented rate. However, if you have not yet optimized your Digital Online Store or website, then you are obviously losing out on potential sales and traffic.
A website or blog that is not mobile-responsive, which means it’s only optimized for the desktop or laptop vs mobile devices like tablets and smartphones, will not resize to the mobile screen. The load time will be also be much higher on those devices, which will eventually lead to abandonment by the mobile users. And with Google beginning to roll out their Mobile-First Indexing, which looks for a mobile version of your website first, that reason alone is why it’s imperative for your website to be mobile-friendly (mobile-optimized). I will discuss this in details below.
If you have a Digital Online Store, your shopping cart needs to load within three seconds or people may abandon your website. You know how people are today, they want everything quick and easy. Put yourself in your customer’s shoes. A slow loading website is one of the leading causes for cart abandonment and the lost of sales.
Mobile users are completely different from the desktop users, as they wish to get all information quickly and brevity. The highest mobile purchasers comes from impulsive shoppers. They may see an ad that catches their eye and make that purchase without planning to. Mobile Marketing Statistics show that mobile users spend more money and time vs their desktop counterparts. Wouldn’t you want a piece of that pie?
Brand Enhancement – If a customer had a bad experience on your site, it may leave a bad impression about your business. Remember in this new Internet Age, people want everything fast, easy, smooth, and with so much competition in Internet Marketing, Website Surfers have a choice. They can move on to the next one for a better experience, and be less likely to return.
Mobile First Indexing – Google has updated its search algorithm to suit the needs of mobile users by developing the Mobile First Indexing. Google’s plan is to shift to looking primarily at mobile content first, rather than desktop, when deciding how to rank websites. Now, if there is no mobile version of your site, Google will index the desktop version, instead. But, according to Google, there are more mobile device searches being made everyda. This means that people using mobile devices can become a great source of increased website leads and traffic views. This can do wonders for your business.
“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Thus, if you’re not optimized for mobile users, that will even have an impact on how you appear for desktop searchers, sadly.
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