5 Reasons Your Business Need Local SEO
Never underestimate the power of Local Search Engine Optimization (Local SEO). Many Digital Marketers and SEO Experts knows its value and are now wisely investing the most time in it; therefore, reaping the best rewards for their customers.
The importance of Local SEO is only going to increase with time, especially for Small Online Businesses and Startups. Here are 5 reasons why:
Local Scale Publicity
Perhaps, the most notable reason for using Local SEO is, it will make your business more appealing to the customers within reach in your local area. This benefit alone is crucial for the Small Business Owner because not many have much revenue to spend on advertising, especially starting off. It’s free promotion. It’s free publicity. Sounds nice right?
Well, it’s not completely free. Since you don’t have money, you have to invest time. Whether it’s taking photos for interviews, attending local events, creating profiles on Review Sites like Yelp and Angie’s List, adding your website to Local Online Business Sites like Google Places, Fouresquare, YP, and Bing Places, you have to pay with time. Yes it is time consuming, but it’s well worth every minute of it.
But here’s my advice on pictures, make sure all your images are high-quality before you upload them to these sites. You will be thank yourself later.
Networking With Local Businesses
Another big part of using Local SEO is forming new friendships with other Business Owners just like you. In business, networking is a must. There are just some things you just have to do and this is one of them. It’s very rare that a business grows without networking and meeting new people. You may meet someone who knows someone that may be able to help you or you may be able to help each other.
Another reason networking is so important is, you can exchange ideas with like-minded people and experts who have similar companies like yours. You may even decide to host and organize an event together. You may meet other Website Owners and Local Bloggers that may want to partner up with you. You can pass out your Business Cards, which may even earn you a new links to your website. Wouldn’t that be nice? You can’t go wrong with Local networking.
The Rise of Mobile Devices
More users are using their cellphones to search for businesses vs their PC, which is why Google updated its search algorithm to suit the needs of mobile users by developing the Mobile First Indexing. Even Smartwatches are being optimized for mobile devices. You can safely assume that local and proximity-based searches are going to dominate PC searches soon….maybe one day make them obsolete. So basically, Local SEO is no longer optional, it is a must have, if you don’t want to get left behind. Out with the old and in with the new.
Optimize Your Website For Local SEO
If your business has a physical location, installing Google or Bing Maps will help your customers plan their routes to your location. This can be extremely helpful for tourists too; even profitable. With the help of Yelp, Google and Bing Places, they allow companies to add their websites and business information for free, along with pictures. So there is no reason your website should not pop up online, when someone Google you. Again, yes it is a lot of work, but if you want a successful business, it has to be done. Local Search Engine Optimization is the future.
In a study done by Search Engine Land, they revealed, 78% of local mobile searches and 61% of local laptop searches led to offline purchases. For mobile phone owners, 79 percent of them and 81 percent of tablet owners used those devices for local searches. Now do you see why Local SEO is so important. A customer could be walking down the street and surfing the internet, stumble across your site, see something they like and buy it. It’s just that simple. But you really don’t have to go at this alone. There are plenty of SEO Companies that will provide Local SEO Services for you.
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